better for sleep

than extended leg room or

premium economy upgrades.

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Our founder David Scrimshaw,  is a prolific frequent flyer.  He literally became tired of not sleeping in transit, arriving at the other end being exposed to sickness.  That is not the way to start a holiday, business trip or any journey.  So he decided to do something about it.

David founded Australian Power Tool brand, Ozito.  He later established Australia's most innovative company (as awarded by Thompson Reuters) and won multiple international design awards.  

In 2015, David was travelling with his now wife Roz, from Wellington, New Zealand.  Roz was tired and leaned forward, holding her head in her hands and said, "If only something could hold my head like this,  I could sleep."  David looked across the isle and saw a guy slumped forward, "wearing" a neck pillow.  David said "They sell those things by the thousands and they're useless.  But if I could make those do what you need, we could be onto something."  That was when the idea of FaceCradle and an Upgrade to Sleeping Class, was born. 

In August 2016, FaceCradle was launched on Kickstarter, breaking all time records raising NZD 1.5 Million and obtaining over 250 Million video views on social media.  

As an experienced traveller, David knew the key to getting extended hours of sleep in transit is not just about the revolutionary comfort and support of FaceCradle.  It is also important to cancel noise, block out light and do several other small things that all add up.

David has designed, developed or hand selected all these products. He specifically chose only the features and characteristics, best suited for travel.

We don't back down from our statement...


"When it comes to sleep, an Upgrade to Sleeping Class is more effective and better value, than any extended leg room or premium economy upgrade...and you buy it just once."

Sleep in transit is vital to your health and wellbeing.  That is why we do what we do. We hope you will give us a try.

Neck Pillows were invented in 1941!



As the saying goes... "You won't know if you don't ask."

We would love you to get more sleep in transit.  Let us know how we can help you.